LinkedIn Marketing: Smartdev LLC From 6K to 10K Organic Followers in 3 Months

I started counseling SmartDeb team and provided direct coaching to their social media marketing executive, Chau Bui Minh, to manage their LinkedIn growth campaign.

From market signals, they found our that when a client researching vendors, it’s important to see traction on LinkedIn.

Their history: 6K followered built in 6 years.

Their goal: 4K new followers in 3 months (we know it’s ambitious)

We all questioned its feasibility, initially.

“Do you think 5K goal is SMART enough?” - asked Chau.

“It’s challenging AF but achievable, with a different game plan” I told her.

The team was all in posting consistently since they started.

But they:

  • Didn’t generate a consistent flow of unique visitors

  • Weren’t prioritizing service brand authority via content

  • Had some positioning and targeting concerns to fix up

In 4 deep work sessions together, we ironed all that out.

  • We kicked limiting beliefs on socials growth and shuffled their priorities

  • Shifted their LinkedIn strategy from “social announcement” to “customer education”

  • Applied a new “Exposure” strategy to build awareness and interest in their service brand

New content strategy & positioning: nailed.

Chau and her team are all phenomenal go-getters with a crazy amount of effort and patience.

  • They just needed the direction and positioning.

  • A new content & LinkedIn exposure game plan

  • And a bit of accountability and support

We didn’t have everything panned out straight up.

We had a direction, and a lot of iteration as we flowed.

But the closer we got, they more fueled we became.

How did we go?

  • 19680 page views (+104,3%)

  • 9086 unique visitors (+148,1%)

  • 4043 new followers (+200%)

Organic!!

From stressed out, to a milestone maker.

All within 90 days training Linkedin muscle and content marketing.

Working with legends who act relentlessly like Chau and her team, I got reminded:

If you want it bad enough, you will figure it out.

— Update: Last we checked in, their team has grown the page to over 20K using the same model of work. A huge badge of social proof to strengthen the TRUST amongst their prospects.PS. Want to smash Linkedin Marketing and Service Branding for your biz? DM me “socials” and let’s chat and see if we are a good fit to work together.

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