Founder Brand: Get inbound investors & multiple features on LinkedIn News Asia
This CEO has no time for marketing work.
Her LinkedIn was covered in dust for half a decade.
Until one day, she got referred to us through one of our client.
What she had: Industry knowledge, excellent leader insights.
What she didn’t have: Time!
What she wanted from us: Not sales, not leads but visibility, authority.
That’s the foundation of our work together, CEO-led marketing for her service agency.
Our formula: offline events + online publicity. The the key bit is make it easiest for her to give input, share insights, make that seen and heard by her target audience.
How did we do it?
1. In-person events
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This client is based in Singapore, easier to throw events for startups (her audience)
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Help her plan the event script (topic, theme of discussion)
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Prepare marketing materials
2. Online content mapping
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bi-weekly marketing call with clients. All question logs prepared on Google Doc, sent before hand, so she can either whatsapp her input or join the call and answer the questions.
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We send her google doc of questions evert friday, so she can go over them the Saturday morning (she ẹnoyed it)
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We get on her on descript, record the answers
3. Content production & distribution
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Turn input into high quality founder led content (video + text)
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Distribute on her LinkedIn, business page
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Reach out to partners in her network for online publicity on sites like E27
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Build list of prospects (investors, clients and business partners), reach out and interact with them online
Results?
After less than 4 months of our work together:
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Get noticed by LinkedIn New Asia
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100K + impressions
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Multiple features on third party sites
And the sweet part?
She’s got inbound investors interested in her business because of what she shared online.
