CEO-led social selling: from 0 to multiple 6-fig deals in 6 months (Duc Nguyen)

From 0 to 100K USD sales in 6 months:

here’s how Duc Nguyen overcame imposter syndrome and make his Founder Brand a social selling machine.

Duc was unsure about building on LinkedIn when we started exploring his Founder Brand’s potential.

In his words, writing here is like “driving without a driver's license” - he was not confident.

Before joining ‘Founder Brand Architect’, he:

  • Struggled to create content for personal brand & business brands

  • Had some positioning and messaging issues to iron out

  • Didn’t have a structure to map his brand authority

In 3 weeks, we had them all fixed up.

  • Applied ‘Founder Content Matrix’ to showcase his authority while benefiting his employer brand.

  • Switched from “me & my biz” content to “here’s what I learned and you can too” approach.

  • New positioning & and reader-focused approach - nailed!

Duc is a serial entrepreneur with exceptional business stories.

  • He just needed the direction

  • A workflow for easy, clear messaging

  • Some homework reminders & and support messages

From ‘almost’ invisible on socials, in 6 months, Duc attracted:

  • 350K views for his businesses

  • $100K+ worth of sales closed (thru LinkedIn only)

  • Invitations to speak at industry conferences & events

Quick note: We continued working together and the review Duc made was after 1 year with us :)

Last we talked, I found out he:

  • Attracted investors and successfully raised $5M for his biz ventures

  • Sped up team recruitment process x3 without job ad through his posts

  • Is building a “move the needle” community supporting biz founders & and founder-to-be

All long-term benefits of resilient Founder Brand effort.

Remember: Founder brand is a long-term investment!

Fundraising, community building, talent acquisition, and certainly sales are your fruits to pick once you start the groundwork.

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